Hemp, COVID and the Rise of the “Flexitarian”
Cannabis Business Executive
Beyond Meat. Impossible burgers. Chick’n. Plant based meat alternatives were already on the rise as an increasingly attractive protein source for consumers looking to eat healthier and support more sustainable food production – and that was before COVID-19 ignited a global health pandemic and raised new concerns over animal-borne illness. New research predicts that trend will only accelerate, owing partly to the health benefits perceived by consumers during the pandemic, and the rise of ecommerce distribution therein.