GoodWheat™ Introduces Clean Plate Guarantee, Celebrates Picky Eaters for National Pasta Month
— GoodWheat is so confident that even picky eaters will love their Sneaky Delicious™ pasta, they’re offering a money back guarantee —
DALLAS, TX. (October 3, 2023) – In honor of National Pasta Month, GoodWheatTM, a high fiber wheat pasta made with just one simple ingredient, is celebrating picky eaters everywhere and encouraging them to try their pasta, by introducing GoodWheat’s new Clean Plate Guarantee: Love their pasta, or it’s FREE.
After years of mealtime debates between parents and their kids over trying healthy foods, GoodWheat is encouraging picky eaters to stay picky, because with GoodWheat pasta they get the delicious pasta they crave and the nutrition they need. It’s the easy mealtime solution that parents of picky eaters have been waiting for.
Mother, philanthropist, and author, Camila Alves McConaughey, has partnered with GoodWheat to help spread the word. “As a mom who’s raising three kids, I know how tough it can be to have picky eaters at home,” said Alves McConaughey. “GoodWheat pasta is an easy, mealtime solution for our family that delivers fiber, protein and prebiotics with only one ingredient, and it tastes so good, even the pickiest eaters love it. Clean plates, and no fights at dinner time – that’s a win for any mom!”
GoodWheat packs nutrition into the delicious, familiar foods families know and love like their sneaky delicious heart-healthy pasta. With 4x the fiber of regular wheat pasta (8 grams) and 9 grams of protein per serving, GoodWheat delivers nutritious pasta parents can feel good about serving with zero compromise on taste or texture, so plates are clean and everyone’s happy.
Launched in 2022 by Arcadia Biosciences with five high fiber varieties of pasta, GoodWheat helps address the significant fiber deficiency common in the United States. Research shows that 90% of Americans don’t meet the recommended daily intake of fiber, and just one serving of GoodWheat pasta delivers 32% of the daily recommended value of fiber for women and children and 21% of the fiber needs for men. In fact, one serving of delicious GoodWheat pasta has as much fiber as two and a half servings of broccoli. Just ask the kids which they prefer!
“Many families struggle with getting their kids to try better-for-you foods because they worry it won’t taste as good as the traditional offerings,” said Stan Jacot, president and CEO of Arcadia Biosciences. “GoodWheat pasta has the delicious taste and texture everyone loves with significantly more fiber and protein. We’re so confident everyone will love our pasta that we’re offering our Clean Plate Guarantee. If you try a box and don’t like it, we’ll give you your money back.”
To learn more about GoodWheat’s Clean Plate Guarantee, visit eatgoodwheat.com.
GoodWheat pasta is American Heart Association® Heart-Check Certified and Non-GMO Project Verified. It’s available in over 2,000 stores nationwide and on online at eatgoodwheat.com and Amazon.com.
Sixteen years in the making, GoodWheat is a unique, breakthrough, better-for-you wheat grain that is naturally higher in fiber with nothing added. GoodWheat is USA farm grown and milled, and its pasta, the first product introduced to the market made with the proprietary wheat grain, is Non-GMO Project Verified, kosher certified and has the American Heart Association® Heart-Check certification. Launched in the summer of 2023, GoodWheat pancake and waffle mixes are available in multi serve pouches and single serve Quikcakes™. Learn more at eatgoodwheat.com, and follow GoodWheat on social media @eatgoodwheat on Facebook, Instagram, and Pinterest.
About Arcadia Biosciences, Inc.
Since 2002, Arcadia Biosciences (Nasdaq: RKDA) has been innovating crops to provide high-value, healthy ingredients to meet consumer demands for healthier choices. With its roots in agricultural innovation, Arcadia cultivates next-generation wellness products that make every body feel good. The company’s food and beverage products include GoodWheat™ pasta and pancake mixes and Zola® coconut water. For more information, visit www.arcadiabio.com.
Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially, and reported results should not be considered as an indication of future performance. These risks and uncertainties include, but are not limited to, the risks set forth in Arcadia’s Annual Report on Form 10-K for the year ended December 31, 2022 and other filings. These forward-looking statements speak only as of the date hereof, and Arcadia Biosciences, Inc. disclaims any obligation to update these forward-looking statements.