GoodWheat brand could expand beyond pasta
Food Business News
Arcadia Biosciences has shipped the first orders of GoodWheat pasta to retail customers, and an e-commerce launch of the product on Amazon is on track for early June, said Stanley E. Jacot, president and chief executive officer. The Davis-based company may extend the GoodWheat brand into other food categories.
“Our team partnered with an outside consulting firm to thoroughly analyze and gain insights into more than 15 different categories where our value proposition with GoodWheat is best poised to break through and win,” Mr. Jacot said in a May 12 earnings call.